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South Africa Takes No Action Over Ad Showing Africans As Dogs

Filed under: Africa,Featured | 
Racist Feed A Child Ad photo

White settlers in South Africa are just simply expressing what they truly feel about Africans

 

AFRICANGLOBE – No further action will be taken against Feed a Child South Africa after it withdrew its controversial advertisement depicting Africans as dogs, the Advertising Standards Authority (ASA) said on Thursday.

 

Spokeswoman Mpumi Mda said they had considered what action to take after receiving the relevant documentation from Feed A Child SA and several complainants.

 

She said Feed a Child SA apologised for the advert, pulled it from television channels and its YouTube channel, and uploaded a video of its CEO apologising and contexualising the commercial’s intention.

 

“The directorate is therefore satisfied that the voluntary removal of the commercial and the accompanying apologies are adequate under the circumstances, and that no formal consideration of the merits of the matter is needed,” Mda said.

 

The advert, which they claim wasintended to raise awareness about starving children, caused outrage on social media over the way an African child was portrayed as a dog.

 

It shows a White female watching television while a young African boy lies on her lap. She feeds him some of the popcorn she is eating.

 

In the next scene, the woman lies in bed and the boy brings her a newspaper. He is rewarded with a portion of her breakfast.

 

In another scene, the woman is in a kitchen icing a cake while the boy watches. She holds out her finger for him to lick the icing.

 

The woman has tea and the boy comes and sits by her feet. She hands him a piece of the cake she is eating.

 

In the final scene, the woman has dinner and the boy peeks out from under the table. She gives a small piece of food to him.

 

The advert ends with the words: “The average domestic dog eats better than millions of children,” and calls for R20 donations.

 

ASA ordered Feed a Child SA to never broadcast the advert again.

 

White Supremacy In South Africa Illustrated In A “Feed A Child” Ad

 

 

 

 

 

 

 

 

 

"I'm just trying to make a way out of no way, for my people" -Modejeska Monteith Simpkins

 

AFRICAN AMERICA IS AT WAR

THERE IS A RACE WAR ON AFRICAN AMERICA

THERE IS A RACE WAR ON AFRICAN AMERICANS

THERE IS A RACE WAR ON BLACK PEOPLE IN AMERICA

AMERICA'S RACISTS HAVE INFILTRATED AMERICAN POLICE FORCES TO WAGE A RACE WAR AGAINST BLACK PEOPLE IN AMERICA

THE BLACK RACE IS AT WAR

FIRST WORLD WAR:  THE APPROXIMATELY 6,000 YEAR WORLD WAR ON AFRICA AND THE BLACK RACE

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That's not "white supremacy", that's "white insanity".  Where the hell was that little dude's mother?  That white woman needed an "Oops upside the head."  They understand that when it's applied correctly.  One day, Africans will get tired of all this shit world-wide.  I don't know when and it won't be during my lifetime, but one day, retaliation's acomin'!!!!!!!!!!!!!!!!!!!

"Where the hell was that little dude's mother?"

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Now, that was my first thought; "what African parents would allow their child to be in such an ad in the first place".  

 

But then, we have to remember just how many African children have been displaced, made homeless and are street-children living without parents at all, where of course, you know every vile, grimy cretan in Africa, (and out of Africa), [both Black and White] are exploiting every ounce of these children and their predicament.  

Last edited by sunnubian

I just watched that "video".  That was a SLAVERY video and nothing more.  How many "African" women have you seen feeding a blond, blue-eyed child on the damn floor like a dog?  NONE!!!!  These assholes push major buttons for their so-called "superiority".  Somebody tell these freaks that eventually all anyone becomes is somebody's memory.  Get sick, take a cancer test, find out your days are numbered, you'll find you're just a creature living his/her life until you die like everyone else.  Your so-called "superiority" is a figment of your deviant imagination.  You'll end up in the bone yard, rot away to stinking flesh and dust, eaten away by worms and other insects, just like everyone else.  You're not as important as you think you are.  Not one bit.  You're some stringy-haired, pale assholes that look like (many of you) the corpses, that you'll become one day. What many of us realize, is that it's DAMN NEAR IMPOSSIBLE to live amongst you on this planet Earth. 

  I'm torn.  Cuz on the other hand children are dying as a result of starvation in Africa and no one seems to be affected.   So what do you do?  This reminds me of the cigarette commercials when they got really graphic....cuz folks were still smoking cigarette regardless of the increase of lung cancer,  They had to do something,  And I think in this instance it'S becoming a form of desperation to get folks to UNDERSTAND that children all over the world are starving and I have said that  " a lotta folks treat their DOG better than humans especially children."  And this is the PERFECT example is this commercial.  I think it speaks the truth about human priorities-and maybe they did it THIS WAY to get the public's attention regarding the crisis with our children's well being.  But!  

Last edited by Kocolicious

" I'm torn.  Cuz on the other hand children are dying as a result of starvation in Africa and no one seems to be affected.   So what do you do?"

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It is a catch-22 interpretation of the perception and the message, and the true message the ads are trying to or claiming to convey.  

 

It is racist South Africa of all places, where I'm sure that it basically just like the United States where you have non-racist, well-intentioned Whites and you have vile While racists with an agenda, hidden or otherwise in anything they say or do where Black people are concerned.

 

 

And, really, since it is Africa, period, the adults in the ad could have just well have been Black, considering how many very wealthy Africans there are in Africa that are not even lifting a finger in attempts to eradicate poverty and injustice on the continent.  

 

Umm, maybe this organization should have put out ads demanding that South Africa's natural resources be nationalized and taken out of the clutches of White South Africans and Europeans, in order to alleviate poverty and put an end to hungry and/or starving Black children in South Africa.  

 

Last edited by sunnubian

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