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President, PepsiCo Americas Beverages
Executive Vice President, PepsiCo Chief Scientific Officer, Global Research and Development
Gatorade: Don’t put flame retardant chemicals in sports drinks!
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The other day, I Googled "brominated vegetable oil." It was the last time I drank Orange Gatorade. I found out that this "BVO" is a controversial flame retardant chemical that is in some Gatorade drinks! Who wants to drink that? Not me!
I’m naturally a curious and argumentative person doing things like debate team in school. I also love sports like volleyball, and I always believed Gatorade when they said stuff in their ads about how it's good to drink when exercising. And, just like most people, I care about my health. So, as I was sitting at home the other day drinking an Orange Gatorade, I decided to look up some of the ingredients.
The last ingredient is "brominated vegetable oil," which has been banned in Japan and the European Union. That means, #1 it’s not necessary to make Gatorade, and #2 there is enough information out there that entire countries have banned this chemical product.
According to Scientific American, BVO has been patented as a flame retardant and is found in some beverages including some flavors of Gatorade. It is “under intense scrutiny because research has shown that they are building up in people's bodies, including breast milk, around the world.” The same article also mentions that there are “links to impaired neurological development, reduced fertility, early onset of puberty and altered thyroid hormones.”
I’m not a scientist, but if there are lots of suspicious things about putting a flame retardant chemical in Gatorade (most flavors don’t even use it!) then why would Gatorade want to put it in a product designed for people like me who are into sports and health?
It doesn’t make sense. Please sign my petition asking Gatorade to stop putting flame retardant chemicals in sports drinks.
Photo by marcgelinas on Flickr
President, PepsiCo Americas Beverages (Debra Crew)
Executive Vice President, PepsiCo Chief Scientific Officer, Global Research and Development (Mehmood Khan)
You put slick ads on TV encouraging people like me to buy your products, but it’s shocking that you have a flame retardant chemical called ‘brominated vegetable oil’ in some flavors. Please stop deceiving consumers and remove this chemical from your products.
We know you can do better than this! We look forward to hearing an update.