'Granny Panties' Could Be Tied To A Healthier Perception Of Beauty

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Julia Baylis, left, and Mayan Toledano own Me and You, whose granny panties they model.CreditIsak Tiner for The New York Times

A young generation of women is discovering a new brand of sexy in the most unlikely of places: their grandmothers’ underwear drawers.

“When I walk into a lingerie store, I’m always like, ‘O.K., which drawer in here is for the grannies?’ ” Daphne Javitch, 35, said of her predilection for ample-bottomed undies. That preference led Ms. Javitch, back in 2010, to found Ten Undies, a line with a cult following that sells cotton full-bottom bikinis, boy shorts and high-waist briefs not unlike the kind immortalized in “Bridget Jones’s Diary.” (“Hello, mommy.&rdquo Ten’s wares are comfortable and practical, to be sure, but that’s hardly the only draw.

“Within millennial and Generation Y consumer groups, it’s considered cool to be wearing full-bottom underwear,” said Bernadette Kissane, an apparel analyst at the market intelligence firm Euromonitor. “Thongs have had their moment.”

Data provided by the research company NPD Group back her up. Sales of thongs decreased 7 percent over the last year, while sales of fuller styles — briefs, boy shorts and high-waist briefs — have grown a collective 17 percent.

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Greer Simpkins of Hello Beautiful offers American made cotton women's underwear in a high-waisted style different from the typical thongs found in Victoria's Secret.CreditRyan Conaty for The New York Times

Erica Russo, the fashion director for accessories, cosmetics and intimate apparel at Bloomingdale’s, said that indeed there has been a “shift in the business.” She noted that the trend is in line with the higher-waist and roomier pants styles that have dominated fashion this season. Perhaps motivated by the same kind of contrarianism that helped elevate Birkenstocks and fanny packs, young women are embracing “granny panties” — and not just for laundry day.

“I only wear granny panties,” Julia Baylis, a willowy 22-year-old, declared proudly. Ms. Baylis and her best friend, Mayan Toledano, 27, design the boutique clothing label Me and You. Their best seller is a pair of white cotton underpants with the word “feminist” printed in pink bubble letters across the rear. Since the line’s introduction on April 7, the panties have sold out.

Besides sales, the “feminist underwear” has inspired countless Instagram “belfies” (that’s a selfie for the behind) from Me and You customers eager to show off their feminist convictions as well as their pert posteriors.

Ms. Baylis and Ms. Toledano are part of an all-female creative collective founded by Petra Collins called the Ardorous that explores feminist topics from a millennial point of view through collaborative and solo art projects. For the generation that counts both BeyoncÉ and Lena Dunham as feminist icons, female sexuality is wielded for one’s own pleasure.

“Most lingerie is designed to appeal to a man,” Ms. Baylis said. “For us, that’s not even a consideration. This is underwear you wear totally for you. Maybe no one will see it, or maybe you’ll put it up on Instagram to share with everyone you know.”

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A high-waist brief from Ten Undies. CreditGus Powell

That’s not to say Me and You’s customers don’t want to feel sexy; they absolutely do. “What’s sexy for us is being natural and comfortable,” Ms. Toledano said.

And if seducing a man isn’t the goal, it can be a welcome side effect.

“I think there’s a widespread misconception that men are into pearl thong, lace contraptions,” said Ms. Javitch of Ten Undies. “To be honest, men are into girls in T-shirts and white underwear.”

It’s a notion mainstream lingerie companies have been slow to embrace. As the gender gap among owners of small businesses continues to narrow, female entrepreneurs are becoming increasingly empowered to fill the void in the market.

When Greer Simpkins, 28, began doing research for her own lingerie line, she visited a Victoria’s Secret store in New York to observe how women shopped for underwear.

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Daphne Javitch owns Ten Undies. CreditIsak Tiner for The New York Times

“I noticed that a lot of women would come in with a friend, and they’d be asking: ‘Do you like this? Do you think he will like it?’ ” said Ms. Simpkins, who previously worked as a counselor to young girls at McLean Hospital, a psychiatric hospital in Belmont, Mass. “They’d be thinking about everyone else but themselves,” an attitude she thought the store encouraged. She was also frustrated with how many trends, colors and frills the lingerie industry pushed each season.

“Most women just want something basic for every day that will make them look and feel good,” she said.

So, in December, Ms. Simpkins introduced an underwear line with just one design: a white cotton panty with an unusually high cut and narrow back. The name, Hello Beautiful, is meant as an affirmation. She already counts ChloË Sevigny, an arbiter of all things cool, as a fan.

Fuller styles are a welcome alternative for Myla Dalbesio, a size 10 underwear model. “The high-waisted and high-cut styles hark back to a time when different body shapes were in style,” she said, adding that many larger women find high-rise briefs flattering because they define the waist and cover areas a woman may be less comfortable with.

Ms. Dalbesio said she was hopeful that the greater diversity of offerings was a sign that the lingerie industry is beginning to recognize that “there is not one ‘ideal body,’ but a plethora of them.”

In the end, it is about options.

“There’s nothing wrong with wanting to be more traditionally sexy and wearing a thong; that doesn’t mean you’re not a feminist,” Ms. Toledano said. “This is a step toward embracing more variety in what’s offered.”

 

http://www.nytimes.com/2015/05...-to-thongs.html?_r=0

Original Post

I have always noticed that black women wore real panties more often, I know the girls and women in my life did not wear thongs but the white women seem to always wear thongs. To me the minute i saw a thong my perception of that woman changed, more to the skank level, nasty because I thought I bet that string is nasty running between those buns. The thong may look more sexy to some but when given more thought its kinda nasty too, is that the point of a thong anyway?

 

I think it is a sign of a healthier outlook of sexuality that women wear real drawers. 

I'm with you Momentum.  Drawers all the way.  What are grannie panties?? Drawers that cover your entire butt??  I've always been into grannie panties. When my butt got big enough to fit into the suckers, that's all there were. I've NEVER been into matching anything but I've always been into clean to the max. Sexy for who?  Men??  Once they feel the need, they don't even know what you're wearing and it ends up on the floor, and the two of you might too; just a-rockin' and a-rollin'. Band-aids are for bruises and cuts, not in the name of "thongs" between the butt cheeks.  That's asking for nothing but irritation.  Women like those things because they don't want panty lines.  I welcome panty lines, otherwise it doesn't appear one has drawers on.  That's nasty to me. At the stage of life I'm in these days, no one really give two shits and that's fine with me as long as life goes on.

 

This "beauty" thing is in the eyes of the beholder. Take off all the makeup and false stuff, look in the mirror.  Do you see "beauty?"  Good for you, you feel good about yourself.

Originally Posted by Norland:

I'm with you Momentum.  Drawers all the way.  What are grannie panties?? Drawers that cover your entire butt??  I've always been into grannie panties. When my butt got big enough to fit into the suckers, that's all there were. I've NEVER been into matching anything but I've always been into clean to the max. Sexy for who?  Men??  Once they feel the need, they don't even know what you're wearing and it ends up on the floor, and the two of you might too. Band-aids are for bruises and cuts, not in the name of "thongs" between the butt cheeks.  That's asking for nothing but irritation.  Women like those things because they don't want panty lines.  I welcome panty lines, otherwise it doesn't appear one has drawers on.  That's nasty to me. At the stage of life I'm in these days, no one really give two shits and that's fine with me as long as life goes on.

OK, no panty line, never thought of that? Sometimes I see the thong when women bend over and immediately my thoughts get nasty LOL but importantly I also think that she wants me to think of her like that,

 

I think boxers for men is kinda in that area because an indication of what we working with is shown through the pants. What runs through the minds of women when they can see a woody sometimes. I changed to boxer briefs a long time ago. 

Brotha Momentum wrote:  

I have always noticed that black women wore real panties more often, I know the girls and women in my life did not wear thongs

 

  There are two reasons for that.  Black women are REAL WOMEN number one and number two as young girls we were always taught to be modest with our sexuality when it came to underwear.  White women on the other hand are skanks and their sole purpose was to trap men in any way possible.

 

When the thong thing came on the scene...a lotta of us cringed.  Cuz who wants to wear 1/3 of panties?  There is a legitimate reason why full underwear works-we are kinda different from men I'll say nicely.  And so important to have full coverage.  Now on a hot date-that's different.  Madonna is the one to influence a lotta women to indulge in the thong thong image [including wearing lingerie out in public] along with that Thong song. So many women took to having three sets of underwear style, the thong, bloomers and boxers.  As a tomboy, I was never really into the thong scene-I always liked bloomers and boxers...mainly for comfort.

 

 As far as pantie lines?  We real women know the secret to eliminate that.  I'm glad real panties are back in style cuz now young women can cover up in comfort and not be influenced by what's some tramp say is sexy.  Cuz sexy is using the imagination...which for some men is all they need.  But!  

I think that 'thong' is more of a young girl and/or White girl thing.  I also think it's just another fad that is going to fade right out with the countless other fads that have come along, like micro-minis, "stacks", and even many 'traditions', like going to funerals dressed like a banker.  

I'm with you Fabulous, those saggy pants are nasty looking and makes no sense whatsoever.  What happens if they happen to fall down all the way and the pecker starts to dingling/dangling or tryin", (40 years of solitary confinement for indecent exposure) or you have to run from the fuckin' cops before the bullets start flying, or someone's dog decides to attack you or something?? In prisons, it supposedly is a message to prisoners that there's anus available for the taking; and the brothers outside the cages flew with it.

 

I remember years ago the fuckin' "gangster lean" or something like that. Dudes were holding onto the steering wheel, while driving, leaning all the way over to the passenger side of the car.  Butts on the drivers side/rest of body on passenger's side. God!!!!!!! That was the DUMBEST thing I ever saw during that stage of my life. I guess that was supposed to be sexy to some super dumb women, but it looked like extreme assholism to me.  I never forgot it. If homeboy had had an accident, his hand would have been holding the wheel, the rest of his body would have been in the passenger seat.  Cops (Klan) would have had a field day with that shit.  I don't know how long that lasted, but I never forgot seeing it for the first time.  I think I was in Kansas City, Mo. at the time. Maybe it was the 70's.

 

One thing about black people, once one starts something, there's NO PROBLEM getting copiers and copy catters.  There are fools born every second.

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