Hey Africa! Let’s talk about something. We’ve noticed it and we know you have too. Unless you live under a rock, you must know that the music industry in Africa is going through a bit of a “golden period.” Artists from Nigeria, Tanzania, South Africa and Uganda (you name them) have taken Africa and the world by storm. That’s meant lots of flashy music videos popping up almost every day of the week.

Creativity abounds but, unfortunately, so does something else: many of the artists seem to prefer using white or light-skinned models to dark-skinned ones. If you went on YouTube right now and cued up ten of the latest music video offerings from top artist in West, East and Southern Africa, this would quickly become apparent. In fact It’s impossible to avoid the conclusion that top African artists are a colorstruck bunch. Just to drive the point home, here are a few that leap out even from a cursory glance.

Wizkid - Final......

Wizkid – Final (Baba Nla) https://www.youtube.com/watch?v=srwAd1iR5qI

StarBoy Ft. L.A.X & Wizkid - Caro

StarBoy Ft. L.A.X & Wizkid – Caro https://www.youtube.com/watch?v=VF47kno4Dro

Rich Mavoko - Ibaki Story

Rich Mavoko – Ibaki Story https://www.youtube.com/watch?v=sgaNbGyQToI

Flavour - Sexy Rosey ft. P-Square

Flavour – Sexy Rosey ft. P-Square https://www.youtube.com/watch?v=-6ZRNag3Zd0

Diamond Platnumz [Tanzania)...3

Diamond Platnumz – Mdogo Mdogo https://www.youtube.com/watch?v=UANpXcbPjiI

Diamond Platnumz [Tanzania)...

Diamond Platnumz – Mdogo Mdogo https://www.youtube.com/watch?v=UANpXcbPjiI

Creativity abounds but, unfortunately, so does something else: many of the artists seem to prefer using white or light-skinned models to dark-skinned ones

Marketing gimmick or shameless colorism?  

We’re not the only ones that have noticed this deplorable trend.

http://thisisafrica.me/dark-sk...g-many-music-videos/