This shows how silly the term Behavioral Economics is.
All economics is BEHAVIORAL. There is no such thing as non-behavioral economics. You can't separate the social psychology from the economics. I have noticed that quite often in the US. The purpose of life is to imitate the honky morons even when they don't know what they are doing. That is the only way to have class and status.
Why are you digging thru the catacombs for old mummy wrappings?