Reply to "Why Does the Super Bowl Dorito's Ad, with the Little Boy Smacking the Man, Bother Me?"

As I do not follow sports, I also missed this ad. It only came to my attention when some of my white friends on Facebook joined a fan club for it. That caused me pause, as when a month or so ago, all of them joined the group "Pull your pants up" or "Pant's on the Ground." These are always red flags for me, when white folks jump all over something with AA imagery. That suggest to me something insidious operating on the level of their unconscious.

Would the commercial have been as popular with them if all the characters had been white? I think not. This commercial is playing into a whole host of stereotypes about AA men, women, and children. I feel this is even more the case when I discovered that it has been deemed the most popular of the Superbowl ads.

It gets a from me.
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