Originally posted by MBM:
If that were entirely the case then groups like The Monkees, Milli Vanilli, B2K, Backstreet Boys etc. would still be kicking it. Marketing dollars follow talent. When there ain't no talent, there won't be no marketing. Again, all the marketing in the world couldn't make me into a pop idol...
All the groups you have mentioned self destructed... They all
had some internal conflict that caused them to break up. Had MV not been exposed as frauds, they might still be kickin' it - with no talent.
BTW - if your hypothesis were true, then Da Band would be on top of the Hip Hop world.
Again, another group that imploded. Puffy was trying to prove a point... the point that you do not have to have talent to make it in the industry - Da Band would have made if they weren't fighting each other constantly.
In business every investment is designed to make money. Marketing dollars will not be invested in anything that it is not believed will deliver a return. Sure, marketing can enhance someone's luster, but at least in music - IMHO - it can't absolutely make you...
Again, Milli Vanilli had no talent... yet, they were the biggest thing since sliced bread - because of marketing!!!
Even Janet looks the part and can dance!
Reebie, on the other hand, can't do either, and therefore she's at home sullking.
Janet is NOT marketed as a DANCER, she is marketed as a SINGER. You said yourself that she couldn't sing
"...Janet CAN'T sing, but because she's FOINE and puts on a great show, she has been a very entertaining performer. The entire package is entertaining..."
The music industry is based on singing. Whomever puts money behind Janet KNOWS that she cannot sing, has no singing talent - yet they still put money behind her.
BTW - Purple Rain sold 12 million domestic records. Don't you think that there was all of the marketing in the world behind Prince going forward from that? PR made LOTS of people very rich. The one thing you can guarantee about folks is that if they made some from someone once - they'd be more than down to try to do it again. It never happened. It never even came close.
The music industry is not some ubiquitous monolith that plucks talent from a pool, and then makes them famous. The decision to spend marketing dollars is based upon a lot of ass kissing, ego stroking and couch casting - not
any standard formula.
Prince has been fighting with his rec.co. since day one, and they chose not to market him the way that he undoubtedly deserved, why? because they knew that his talent was such that they could make money from him w/o spending it. They also knew they could make another prince type, market him a little, and still make money. Unfortunately, he signed a deal back in the day that prevented him from getting out from under them until recently - otherwise he could have had been much bigger, sooner.